Making the future part of the classroom
I spent three years at WeSchool as Graphic Design Lead, running a team of graphic and motion designers plus a videomaker. Our job was giving visual shape to future-making education. One of the projects I'm proudest of is the company website: playful and a little pirate-like, just like WeSchool. Filled with animations, brand pictures and a lot of purple.
Shooting & OOH Campaign
This was the first awareness campaign for our learning platform, built on two ideas: why is learning always tied to boredom, and why do we assume anyone on their phone is brainrotting on social media. We wanted to flip both narratives and let the contrast do the work.
Credits
Art Direction & Production: Matteo Maria Zanni & Sofia Girelli Strategy & Copy: Andrea Migliorini Photography: Laura Baiardini Set Design: Paolino Paolino
