One website, two personalities
UX/UI design for Off-White and its sub-brand L/AB. The two sites had to feel distinct side by side, while still reading as part of the same family.
Two scalable systems
Same template and a scalable system that supports both the main brand and the sub-brand without doubling the design and development work. Tone and module composition were tuned separately for each site, giving them their own character while keeping the family resemblance. Every flow was also checked against e-commerce best practices, so the sites look good and convert.